Campaign Web Site
Initiated by The Global Fund to Fight AIDS, Tuberculosis and Malaria, in partnership with The Huffington Post, The Big Push is a campaign to rally support to achieve global health goals that are now within reach. A collection of portraits embodies the hope and ambitions of people from around the globe who have joined us for The Big Push.
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The Global Fund’s Born HIV Free campaign aimed to attract public support for its work through highlighting that great health goals such as the virtual elimination of mother-to-child transmission of HIV by 2015 was realizable if the Global Fund was provided with the necessary financial means
Running for five months between May and October 2010, the multi media campaign gathered more than 700,000 online signatures in support of its work which were presented to the UN Secretary-General, Ban Ki-moon, and delegates to the Global Fund’s replenishment conference 4-5 October 2010 in New York, where donors made their pledges to their Global Fund for the 2011-2013 period.
The names, gathered from the campaign website, YouTube, and through advocacy partners like Avaaz and ONE, represented only a fragment of the 20 million responses and 250 million views the campaign enjoyed.
Initiated and supported by the Global Fund’s Ambassador for the protection of mothers and children against AIDS, Carla Bruni-Sarkozy, the campaign highlighted to donor governments that even during difficult financial times, citizens continue to support their countries’ contributions to the Global Fund.
The Born HIV Free campaign enjoyed widespread exposure and engagement that was greatly helped by the support of partners and artists such as Amy Winehouse, Sir Paul McCartney, Jean Paul Gaultier, Tiffany & Co, JCDecaux, Bono, YouTube, Google, Orange, and ELLE magazine.
Campaign Web Site
In Access to Life, eight Magnum photographers portray people in nine countries around the world before and four months after they began antiretroviral treatment for AIDS. Here are faces, voices, and stories representing those millions of people who by now would be dead if not for access to free antiretroviral drugs–people who are living with HIV, working, caring for their children, and experiencing the joys and struggles of being alive. But there are also the stories of those for whom treatment came too late or where tuberculosis or other diseases brought their lives to an end – showing how the fight to bring access to AIDS treatment is a difficult one, often filled with setbacks as well as success.
The 2010 Photo Competition exhibition provides a view of the work and efforts of the hundreds of thousands of people who help save lives with Global Fund financing. Taken by grant implementers and photographers in countries receiving Global Fund grants, these photos provide a unique opportunity to view Global Fund successes through the eyes of those served. Each photograph displays tangible results of financing in one of the following categories: People - who are directly affected by or involved with Global Fund supported programs, Places - which are supported through Global Fund financing or which were built through a Global Fund grant, and Equipment - for treatment or prevention of HIV/AIDS, tuberculosis or malaria, which were acquired with Global Fund financing.
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