(RED) reaches record milestone: $200 million raised to fight AIDS in Africa

01 December 2012

Geneva - The Global Fund to Fight AIDS, Tuberculosis and Malaria today announced that its largest private sector contributor (RED) passed a record milestone of US$ 200 million raised and donated to fight the AIDS epidemic in Africa.

(RED) is the largest business initiative supporting the Global Fund and one of the biggest to raise money for an international humanitarian cause.

“This is fantastic, and it shows what partners can do when they come together for a good cause,” said Gabriel Jaramillo, General Manager of the Global Fund. “We give (RED) an enormous ‘Thank you!’”

(RED) was founded in 2006 by Bono and Bobby Shriver to engage the private sector in raising awareness and funds to help eliminate AIDS in Africa. The money raised is donated to the Global Fund, which channels it to countries in need through grants. Since 2006, (RED) has contributed US$ 200,179,357. Of the total, US$ 17,087,169 has been donated this year.

The value of the partnership with (RED), however, goes beyond money. The initiative also contributes to raise awareness among consumers.

(RED) partners with the world’s most iconic brands, including Coca-Cola, Starbucks and Apple, which create (PRODUCT)RED items. A portion of the sales of those products is donated to the Global Fund -- and supports the goal of delivering an AIDS-free generation by 2015.

Funds donated by (RED) have helped provide life-saving antiretroviral therapy for 220,000 people, put more than 130,000 HIV-positive pregnant women on antiretroviral therapy to reduce the risk of HIV transmission from mother-to-child, and reach 13 million people with HIV testing and counseling.

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About (RED)™

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.

(RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Bugaboo, Claro, Penfolds, SAP, Telcel and American Express (UK only). (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Bottletop, Tourneau, Fatboy USA and TOUS.

To date, (RED) has generated over $200 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) has led several high-profile initiatives to raise awareness and funds for HIV/AIDS related issues including (PRODUCT)RED, THE AIDS FREE GENERATION IS DUE IN 2015 campaign and most recently, the (RED)RUSH TO ZERO campaign.

(RED) is a division of The ONE Campaign. Learn more at www.joinred.com.

The Global Fund

The Global Fund is an international financing institution dedicated to attracting and disbursing resources to prevent and treat HIV and AIDS, TB and malaria. The Global Fund promotes partnerships between governments, civil society, the private sector and affected communities, the most effective way to help reach those in need. This innovative approach relies on country ownership and performance-based funding, meaning that people in countries implement their own programs based on their priorities and the Global Fund provides financing where verifiable results are achieved.

Since its creation in 2002, the Global Fund has approved funding of US$ 22.9 billion for more than 1,000 programs in 151 countries. To date, programs supported by the Global Fund have provided AIDS treatment for 4.2 million people, anti-tuberculosis treatment for 9.7 million people and 310 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.

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For more information please contact:

MARCELA ROJO
Media Relations
Mobile: +41 79 540 2667
E-mail: marcela.rojo@theglobalfund.org

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