Apple announced a special edition iPhone 7, with a vibrant red aluminum finish, a crowning achievement in Apple’s partnership with (RED). Every purchase of this special edition (PRODUCT) RED iPhone – available starting on 24 March – means a contribution to the Global Fund.
Apple, the biggest corporate contributor to the Global Fund, has been a great partner with (RED) for more than 10 years. One hundred percent of all money raised by (RED) goes to Global Fund grants that support treatment, prevention and care for HIV with a specific focus on eliminating transmission of the virus from moms to their babies. (RED) has generated more than US$465 million for the Global Fund since 2006, with more than US$130 million from Apple alone.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
Deborah Dugan, (RED)’s CEO, added: “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”