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(SALESFORCE)ᴿᴱᴰ: Great Strides Toward an AIDS-Free Generation

01 December 2016

Salesforce, (RED) and the Global Fund are working together to see that no child is born with HIV, helping to pave the way to an AIDS-free generation by 2020. This video, which was featured at the 2016 Dreamforce annual event, highlights the incredible impact being made in the fight against HIV while also drawing attention to the unequal and devastating impact of the virus on women and girls.

In 2016, Salesforce announced a five-year commitment to (RED), during which time Salesforce will donate products, services and US$5 million to the Global Fund. To launch the partnership, Salesforce turned Dreamforce (RED) to raise awareness and funds to help end AIDS as an epidemic. Each year the Dreamforce conference draws over 170,000 Salesforce customers, tech and business leaders, and community leaders from around the world to San Francisco for the four-day event. Salesforce and (RED) set out to leverage this captive audience in the fight against HIV.

The results were impressive. Nearly 5,000 (RED) items were sold to Dreamforce attendees. Panel sessions on HIV drew over 250 people and more than 23,000 unique viewers online. The Dreamforce keynote speech received over 10 million views online and yielded over 1,000 donations in a matter of minutes. Overall, the Salesforce community supported (RED) to raise US$1 million, which was matched 2:1 by the Bill & Melinda Gates Foundation for a total of US$3 million.

In addition to donating millions of dollars to (RED) to support the Global Fund partnership worldwide, Salesforce provides technology tools that help (RED) run more efficiently, leading to increased capacity, which can in turn lead to more partnerships, more campaigns, and, ultimately, more resources for the fight against AIDS.

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