Cookies and Social Media Marketing

The Global Fund uses cookies and pixels for integration with social media platforms and tools.

What are cookies and pixels?

Cookies are small text files stored on your device when you visit a website. Cookies can store certain preferences that help with the operation of the website. The Global Fund website only stores cookies required for the proper functioning of the website and for collecting anonymized statistics on website use. Pixels are snippets of code used to track website visitors.

Pixels used on the Global Fund website come from social media platforms and collect data that allows the Global Fund to retarget our social media posts to those who have visited our website. Pixels are used by the Global Fund to serve targeted advertisements and to measure, optimize and build audiences for our social media campaigns.

Data collected by analytics and similar technologies

When you browse our website, certain anonymous information is collected by a web analytics service provided by Google, Inc. ("Google") to help analyze the use of the website. The information generated by the cookies - standard internet log information (including your IP address) and anonymized visitor behavior information - is transmitted to and stored by Google. We anonymize your IP address before sending it to Google. We encourage you to read and stay informed regarding their privacy policy.

Many browsers can be set to inform you when a cookie has been sent to you and provide you with the opportunity to refuse that cookie. Refusing the cookies on the Global Fund website will not prevent you from accessing and using our website.

First-party cookies used for an improved browsing

cookie-notice

Used by the Global Fund website to avoid constantly showing the cookie message to users that have already seen it. Does not include any personal data and not used for monitoring or tracking.

userConsent

Used by the Data Explorer to make sure the instructional popups are not visible after the first visit. Does not include any personal data and not used for monitoring or tracking.

Third-Party cookies used for collecting anonymized website statistics

_g*, _ce, cebs

Used for collecting anonymized statistics about website use.

Social media pixels used for social media marketing

Facebook

Facebook (and Instagram) Pixel: used to serve targeted advertisements and to measure, optimize and build audiences for campaigns.

Twitter

Twitter Universal Conversion Tracking Tag: used to serve targeted advertisements and to measure, optimize and build audiences for campaigns.

LinkedIn

LinkedIn Insight Tag: used to serve targeted advertisements and to measure, optimize and build audiences for campaigns.