18 September 2009
Geneva – The Global Fund to Fight AIDS, Tuberculosis and Malaria today welcomed the launch of Bugaboo, a Dutch company of mobility products for children, as a new (RED) partner company in the fight against Aids in Africa.
As of October 1, 2009 Bugaboo will contribute 1% of their total revenue to the Global Fund to help fund AIDS programs in Africa with an emphasis on the health of women and children. The company is the first (RED) partner to contribute a percentage of all revenue across its entire product range.
“We are very happy to have Bugaboo join (RED) as the first partner to contribute to the Global Fund with proceeds from across its entire range of products”, said Dr Michel Kazatchkine, Executive Director of the Global Fund to Fight AIDS, Tuberculosis and Malaria. “Bugaboo has joined a unique initiative that has already enabled hundreds of thousands of people to benefit from AIDS treatment, prevention and care in Africa. I thank everyone at Bugaboo for their commitment to the fight against AIDS and welcome Bugaboo to the growing (RED) family”.
Launched in 2006, (RED) is a brand designed to engage business and consumer power in the fight against AIDS in Africa. It was created to deliver a sustainable flow of private sector funds to the Global Fund and to raise public awareness about the AIDS emergency in Africa.
As all (RED) partners, Bugaboo has developed a (RED) branded special line of products, which will be available worldwide from today’s launch. The collection includes a denim stroller featuring a unique black matte frame, dark denim fabric and a distinctive red brake handle and a white leather multipurpose bag.
“We are proud to announce our partnership with (RED) and join forces with other iconic brands to generate funds and awareness to help eliminate AIDS in Africa. Through our partnership with (RED), Bugaboo along with our consumers can play a role in the fight against AIDS in Africa and help reduce mother to child transmission of the disease. Now when you go with Bugaboo, you can make good things happen”, said Madeleen Klaasen, Chief Marketing Officer of Bugaboo International.