06 October 2010
New York/Geneva, 6 October 2010 - A day after public and private donors pledged US$11.7 billion to the Global Fund for the coming three years, a number of newspapers in Europe showed their support for the organization by donating free advertising space to allow the Global Fund to thank its donors.
These full page ads appeared in the Financial Times (United Kingdom), El Pais (Spain), Le Figaro (France), Bild Zeitung (Germany), and The Independent (UK), and contained a message from the Global Fund thanking the general public and their governments for their contribution to the Global Fund.
These ads, which came at no cost to the Global Fund, are being seen by the publishers of these leading newspapers as a way of supporting the Global Fund and the cause of fighting three of the most deadly diseases in the world: AIDS, tuberculosis and malaria.
The ad ended with an appeal: “The challenges ahead are formidable, we have not won yet but with your continued support and solidarity we can make it happen.”
“We are very grateful to these newspapers for the donation of advertising space. This is an act of true generosity and it allows us to thank the population of countries that have contributed significantly to the Global Fund,” said Professor Michel Kazatchkine, Executive Director of the Global Fund.
The Global Fund held its Third Replenishment Meeting yesterday in New York, where private and public donors pledged US$11.7 billion to the Global Fund for the period 2011-2013.