Movement of malaria across international borders poses a major obstacle to achieving malaria eradication in the 34 countries that have committed to this goal. In border areas, malaria prevalence is often higher than in other areas due to lower access to health services, difficulties in deploying prevention programs to hard-to-reach communities, often in difficult terrain, and constant movement of people across porous national boundaries.
Goodbye Malaria is an African-run initiative to eliminate malaria, a preventable disease that kills a child every two minutes in Southern Africa. Launched in 2012, Goodbye Malaria is the brainchild of passionate and concerned African entrepreneurs who believe their generation can create innovative solutions for problems that ultimately change the way the world sees Africa. The initiative helps raise funds while supporting and catalyzing on-the-ground malaria elimination programs. The organization aims to raise further awareness and funding for malaria programs by driving cause-related marketing actions and retailing causal merchandise aimed at corporations and consumers.
Southern African communities are employed via social entrepreneurship groups to create an attractive range of Goodbye Malaria products. These products are marketed to corporations and individuals in Africa and around the world using the slogan “Save a life in your sleep.”
The initiative benefits Global Fund-supported programs in Mozambique, South Africa and Eswatini.
Supported by Nando’s, an international restaurant group founded in South Africa, as well as other corporate partners including Vodacom, Nedbank and Airports Company South Africa, the organization uses a community development model that taps into Africa’s creative talents to mobilize fundraising and advocacy against malaria while simultaneously creating employment opportunities.
Goodbye Malaria pledged US$5.5 million for the Global Fund’s Sixth Replenishment, covering 2020-2022, representing a significant increase over its previous pledge.
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Pledge and contribution data updated on: 11 November 2019